Among Country format P1s who shopped in the previous 24 hours, 61 percent reported listening to AM/FM radio just prior to arriving at the store; this is higher than average compared to 49 percent of Americans age 12+.
Here's the chart from his presentation that turned my frown upside down, though:
To learn more, Arbitron clients can download the full Country format P1s presentation free of charge from Arbitron at my.arbitron.com.
Previous studies, including the full Infinite Dial 2013 study, may be downloaded free of charge from Edison Research here and also via the Arbitron website at www.arbitron.com.
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