After shaking his audience up with data showing a long decline in radio's total average quarter audience which has been trending down since a peak in 1983. the researcher delivered a passionate prescription for what radio needs to do to defend against emerging new music choices.
Take a few hours to watch the entire day's Google+ Meet Up session. It will be time well-spent. But, at the very least start watching the You Tube morning session at 16:00 (the first 15:00 is video of people arriving). I predict that you will not be bored.
See comments from the crown in attendance at https://twitter.com/hivioSD.