Showing posts with label Holland Cooke. Show all posts
Showing posts with label Holland Cooke. Show all posts

Saturday, June 08, 2013

You Already Have A Smartphone App. It's Free. It's Twitter.

Of course, if your station is fortunate enough to have your own smart phone app, that's terrific, but really the only important function your own app has (hopefully) is an alarm which awakes your listener first thing in the morning to your stream.

And, of course, they have to download and install it.

For the majority of your audience who don't know what podcasts are and will never download a radio station app...


Thanks, Holland Cooke, for sharing so many actionable ideas in your Talkers 2013 presentation last week (click to watch it).

And, yes, I am going to Tweet this post.

Tuesday, August 21, 2012

“Where were you when…?”

A recently-released Sony/Nielsen survey asked those-sampled to recall their most memorable TV moment, and if they remembered where-they-were when they watched history happen.

The top 5 moments were:

1. 911
2. Hurricane Katrina
3. O.J. Simpson verdict
4. Space Shuttle Challenger explosion
5. Osama bin Laden death

#42 was the final episode of M*A*S*H.
#43 was The Beatles on The Ed Sullivan Show.
#44 was the “Who Shot J.R.?” episode of Dallas (the-revival-of-which, incidentally, is Summer’s top TV hit).

Drilling-down to demographics:
  • People age 55+ rank President Kennedy’s assassination a close second to 911.  
  • To young people in the sample, President Obama’s election night speech was #3.
  • To women, Princess Diana’s funeral was #4.  To men it was #23.
A reminder to all personalities to constantly update and freshen your demographic target relevant historical references from news talk consultant and friend of A&O Holland Cooke, who reminds me of the great line from the prophetic 2000 book "Millenials Rising:"

"One generation's headline is the next one's punch line."

Sunday, January 30, 2011

Quotes

From Holland Cooke's fresh off the presses February Newsletter (always worth a read for both his facts and opinions, but also a lesson in high-voltage writing style):

“We will always be Radio Shack.” -- Radio Shack executive I chatted-up at the Consumer Electronics Show. I told him how hurt I-a-lifelong-radio-guy felt when his company re-imaged as The Shack. It was just an ad campaign, and it worked, he explained, vowing that his company is true-to-its-roots. So I asked him if the Digital TV Transition renewed the market for TV antennas. And he smiled: “We never stopped selling TV antennas.”

“The radio craze will die out in time.” -- Thomas Edison, 1922

“Superficial press plus technology myopia cause us to see today's change as more important than it really is while simultaneously minimizing the significance of past technologies.” -- Bob Seidensticker, author, “Future Hype,” 2001

“Here in the first half of the twenty-first century how can we not be excited by the possibilities that lay just around the corner – the next innovation, the game-changer, the paradigm shift?” -- Brian David Johnson, author, “Screen Future,” 2010

“Give people what they want, otherwise they’ll take it anyway.” -- P.T. Barnum, predicting, nearly 200 years ago, that I’d plug one-end-of a cord into the cigarette lighter and the-other-end-into iPhone. Why: The FM receiver in the sporty ’99 VW Beetle is fine, but the signal-to-noise-ratio on the AM side is intolerable.

Sunday, October 25, 2009

Killing The Goose

As news-talk consultant Holland Cooke keeps predicting a tsunami of talk FM stations should Congress ever grant the record industry's wish to get a royalty for radio airplay of their music, it's easy to shrug and say that it's surely never going to really happen because at the end of the day the RIAA will realize that they'll lose a lot more than they gain should they win this fight.

If that's how you feel, please take an hour and listen to NPR's On The Media this week.


History demonstrates that labels have a long track record of shooting themselves in the foot by putting the people who are in position to grow their business .. out of business.

Thursday, November 27, 2008

“…And You Can QUOTE Me!”

Holland Cooke is a great role model for anyone who wants to write engagingly. Now, I know where he gets the skill. He's a quote-collector, and now he has started a blog for fellow-quote-lovers. In time, I'll bet there's a best-selling book in all of this, but for now, here's a great resource of profundity, fun and intelligence worth checking out.

A sample:

“Those other two guys flew here in their corporate jets. I just DROVE from Detroit to Washington…in a TOYOTA! And here’s what I learned…”

What-we-WISH-we-heard, from one of the humbled Big Three Automakers, when they appeared before Congress with tin cups. They’ll be back soon. Let’s see if any of ‘em figure it out by then. What would YOU like to hear…from anyone, anywhere?