"State of Listening Today," according to Clear Channel CEO Bob Pittman, “Confirms that radio’s reach and appeal remain strong regardless of the platform, geography, ethnicity, or age group. American listeners – particularly younger generations – feel a strong connection to their favorite on-air radio personalities – which is made stronger by social media – in a way that isn’t replicated by other media.”
The study also helps explain why:
Value Added Plus-Plus: Client Edification Efforts from Both Coasts - When Entercom’s The End in Seattle cut its spot load this summer, it caused quite a bit of talk. As you may recall in addition to lowering their hourly sp...
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