Thursday, May 23, 2013

Radio Cornerstones Of Lasting Engagement

"State of Listening Today," according to Clear Channel CEO Bob Pittman, “Confirms that radio’s reach and appeal remain strong regardless of the platform, geography, ethnicity, or age group.  American listeners – particularly younger generations – feel a strong connection to their favorite on-air radio personalities – which is made stronger by social media – in a way that isn’t replicated by other media.”

The study also helps explain why:

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