Jaye Albright: Thanks, to all of you. Personally, I don't think that it gets solved by playing 90's or earlier for a mainstream or a "new country" station, since the majority of 35-44 available to country radio today were not listening to country music when they were teens. It's about balance, as more than one of you have noted. The great majority of today's A artists, almost all of which have emerged in the last five years aren't crossover acts. Right now, country has 18 touring acts able to fill arenas, which is an unprecedented development in the history of the format. We do have a handful of them you'd call "crossover" acts, but still the vast majority get played only on country radio.
PS: If this piqued your interest and you want some specific advice on what to do next, click on the CRS 2013 session "Younger Country: Is 18-34 the New 25-54? and listen to very savvy panelists John Dimick/Lincoln Financial, Chris Huff/KSCS and Sean Ross/Edison Research share their perspectives on coalitions vs conflicts between tastes of the wide country demographic targets. It's an hour well spent, if you missed that session at CRS.