Dr. Subramanyam also did something very clever at the conclusion of the presentation in New York that hasn't gotten the coverage that I feel it deserves. Once the media buying targets were nodding "yes" to data about the reach, impact, target and power of radio, came this advice I want to underscore.
IMPLICATIONS FOR MARKETERS
These are the messages that I wish more of our trade media had covered and that all of us in radio need to share with our production departments, our talent and our clients.
Pass it on!