Thursday, May 30, 2013

Does Anyone "Binge" On Your Blog?

In the news:
I will leave it to smarter minds than mine whether waiting until the weekend to gorge on one whole TV series by viewers is good or bad for the future of Netflix and all of traditional media, but this much is clear:  creating something so delicious that the audience can't wait to fully savor it all in one lengthy session is greatness defined.

Are you podcasting and blogging every day?  Is it so terrific that your listeners make a point of coming to your website or through social media to savor everything you created this week?

If not, as good as your traditional ratings and audience shares, your content isn't good enough to compete in what is certainly to become tomorrow's media.

Heck, if you're not reading this material every single day, MY content isn't good enough either.

I'm working on it.  How about you?

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