Radio Today 2013 was posted on "my.arbitron.com" this week (that’s the customer site where you download data) and it's full of fascinating facts about every format. The country format data is especially interesting, as it reflects both change and growth.
Where do country radio listeners go when they are on the Internet?
Really, no big shocker in those stats, given that when you look at country listeners in 2013 you're looking at a very large mass audience, but what did surprise me is this comparison of country listener behaviors compared to the average radio format:
"Take college courses?" Who knew?
Just another indication of powerful positive info on our busy and engaged audience today, just the kind of people advertisers want to reach.
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
2 weeks ago