If that one sentence doesn't convince you, these will:
“The biggest challenge is determining what the most appropriate course of action is quickly. Thanks to Facebook and Twitter, the audience is becoming aware of major news events at the same time we are, not an hour later. As a result, we’ve got to react immediately.
-- WGH/Norfolk PD Mark McKay
“Everyone at the station (it really is everyone at my station, not just programming) must know their responsibility beforehand,” King says. “Everyone who joins our staff is well aware we serve the public interest at our own expense. It’s better to do more than less every time. No one is surprised when they are called upon to go way beyond normal duties. It’s a given along the Gulf Coast where we regularly gear up for hurricane and severe storm coverage.”
-- WYCT/Pensacola PD Kevin King
“If we ignore a news story of this urgency and magnitude, we tell our listeners we cannot be depended upon to alert them of things we know they care about."
-- consultant and talent coach Doug Erickson
“A successful radio station serves its audience by every possible means available,”
-- WKLB/Boston’s Mike Brophey
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