Codes Don't Stay Coded

A&O&B is very fussy about song coding.

Becky, Mike and I each recommend our own unique, special approaches designed to balance song schedules for maximum variety and flow for every individual station and market situation.

For this reason, it's tempting to spend a lot of time making sure that every song is coded perfectly when it's first added and in sync of carefully-crafted policies/priorities to manage them and then locking them for as long as the song us played.

Not a good idea.

• Yesterday's "C" artist is today's "A" act.
• What sounded "new" yesterday is "old" today.

Revisit and update your music coding and policies at least once a quarter, if not more often than that (as you listen to your music mix every day!).