Arbitron's Bill Rose and Edison's Larry Rosin shared more insights into "Infinite Dial 2012" Sunday at Kurt Hanson's RAIN Summit in Las Vegas.
Country may rank #1 in "Radio Today" listening levels, but when it comes to engagement, we're tied with six other formats for FIFTH place!
The country format is, sad to say, "just average" when it comes to getting the random radio listener in their town to sign up for email loyalty efforts and we have a lot to learn from rock, religious, public radio and urban stations in the typical radio metro.
Social is certainly growing for radio, but its impact as a marketing tool on listening prospects is HALF the reach of email.
The 2013 data is telling us to spend at least as much time with email marketing - if not twice as much as you do with social media.
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5 months ago