While Arbitron and Edison Research's 21st "Infinite Dial" study proclaims that in 2013 AM/FM radio remains, for now at least, "king" in the vehicle, our early birds are migrating south.
It's imperative that your smart phone app have a "wake up to your station" stream function if you want to be in the at home early morning game
Especially if you target under 35's.
It goes without saying (but I'll say it anyway!) that your morning show needs to be as personal, fresh, fun, entertaining, interactive and as consistently-relevant as your real competition for listening time at home in the morning: an alarm sound, email, social networks and a browser!
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2 months ago