Adele = Rolling In The Popularity

Are you talking from your unique camera-angle on what "they" are talking about right now?

Need help with that? It's time for another BIGinsight monthly exec briefing.

What’s Hot?

The singer-songwriter is followed by Volkswagen (who doesn’t love those Star Wars-themed Super Bowl ads?).

Academy Award Red Carpet Fashion, the Award Ceremony itself, and CNN Silver Fox news anchor/newly-minted talked show host Anderson Cooper are tightknit at the top of the list as well.

The Jason Wu capsule collection for Target and the Spring headband trend particularly appealed to young women 18 to 34.

What’s Not?

"Rising star Rooney Mara…but perhaps we’re just waiting to see what The Girl with the Dragon Tattoo nominee wears on the OSCAR® red carpet."

-- And, while I'm plugging Big Research's work, buy this book ("MEdia Generations" is very hot with me)!