Beyond Country's P1s - Edison Research Presentation for CRS 2012
Only yesterday, A&O's Country Roadmap 2012 - a survey of country radio station social network and email database members reported on the other side of the coin, folks who on average listen to country radio two hours a day and are extremely satisfied with their favorite country station, though also complain about too much repetition and commercials in very high numbers.
Which study is correct?
No one said your job was going to be easy when you got into country music radio.
Which is more productive for you?
Focusing on the core? Leaning toward the interested, but unengaged outsiders?
Getting that balance right is what will separate winners from losers in 2012.