Top line findings from Albright & O'Malley's 7th Annual "Roadmap 2012" country format perceptual will be presented Tuesday, February 21, at our annual client seminar, but just one stat from the huge sample from 94 country stations (28% of them from all across Canada and 72% listeners to A&O's American country client stations) points to why in spite of their very positive financial results, reported yesterday, Arbitron (and Canada's BBM too) is having less positive results when it comes to delivering a consistent, quality sample.
The 25-54 composition of the 2012 A&O country format P-1 study is 27% 25-34, 31% 35-44 and 42% 45-54.
This year's country 25-54 CPO percentage is actually down slightly from last year's figure, which was 40%.
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2 months ago