Smartphones and tablets, loaded with features and apps, are replacing other technology devices for many consumers, according to a recent mobile survey conducted by Prosper Mobile Insights™ among smartphone and tablet users on their devices.
A majority of smartphone/tablet users say their mobile device has replaced a traditional alarm clock (61.1%) and a GPS device (52.3%). 4 in 10 smartphone/tablet users say their mobile device has replaced a digital camera (44.3%), a personal planner (41.6%) and a landline phone (40.3%).
More than a third no longer need a separate MP3 player (37.6%) or a video camera (34.2%).
The mobile survey included 149 smartphone and tablet users from the SSI Panel who completed the survey on their devices.
The survey was collected from 6/22 - 6/27/11. 41% of the sample was male while 59% was female, and the average age of the sample was 39. The data reveals that many consumers are replacing “older” technology devices with smartphones and tablets, and the majority would be comfortable using their smartphone or tablet like a credit card to make purchases in a store.
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