Sunday, July 31, 2011

Disney's "Low Ride Out" Policy

Some years ago WAJI/Ft. Wayne PD Barb Richards attended Disney Institute and came away raving about many principles she learned and put into practice as a programmer.

For example: "When they put in a new ride, they take out the one with lowest ridership."

If you are a popular station, you probably get lots of requests to be involved with events. It's hard to say no -- and the next thing you know you're over-committed. Rather than adding and adding to the calendar, look at the events that give you the most exposure or the really big image builders. Keep those, move some smaller events in and out. Say no to the rest. Don't be afraid to move on to new things when you sense an old one has run it's course.

We kick off our "95 Days Of Summer" with a water-park party.

There's just no other way to start the summer in Fort Wayne. Unfortunately in the years we have done this event, the weather has been crappy more times than not. We used to do a rain date, but discovered that it was really hard to keep up the enthusiasm. So we decided if the weather was bad, we would just cancel.

Still planning on doing it next year, but thinking about what we can do as an alternate. How can I make this event still work with our lousy, unpredictable Indiana weather?

Ask yourself when someone wants the station to become involved if this is the best decision for the station. How would you feel if you heard it on anther station? Would it bother you not to be there?

These questions can help you decide if you want to be involved.

Promotions are great, for so many reasons. But they have to work for the organization or sponsor, and work for the station.

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