(More From Katz): Satellite Radio – A Proper Perspective

• It isn’t commercial free, it has virtually no local content and at $10 to $15 per month or more for a subscription, it certainly isn’t free.
• In the 10 years since its launch it has worked its way up to being owned by… 10.6% of the Adults 18+ in the USA
• If 30% penetration is considered “critical mass” for technology products…it has a very, very long way to go to be considered a mass medium. Today, it is irrelevant in that category.
• It reports 20.5 million “subscribers” (includes unsold autos and cancelled subscriptions for 18 months after they cancel). Only about 85% are “self-pay” (or, real). Only 9.5% of Adults 18+ in USA listened to any satellite radio in the past week and only 1.2% plan to acquire one in the coming year.
  
  

• Radio reaches 93.4% of Adults 18+ in the USA every week.
• Radio connects to listeners locally, on many platforms, and then connects those listeners to advertisers.

- Mary Beth Garber/Katz Radio