"People don't want to be friends with a toilet paper. Be more than a BRAND. Think gestalt and discovery. No one waiting to hear from you. Be real, compelling, personal. Stop broadcasting to a mass. Start listening. We only change when things stop working for us. You can profit from change" - John Parikhal
"There are no boring stories only boring story tellers. To master the digital world: Adhere to the principles of powerful storytelling. Entertain and inform whether it is live or on-demand. Keep in mind that shows that are downloaded may not be heard right away. Expect that when there's news of an immediate nature, or a big break in a story, people will still go to their radios, TVs, and computers with the expectation that you will give them the most immediate up-to-the moment information." - Valerie Geller
"Stay as current as you can with all the new media technology toys, but keep in mind that human stuff still always relates best. A station I work with got more hits and viral buzz that anything they ever did with listener photos in a "dog-human lookalike contest." - Daniel Anstandig
"Radio at its best is good people doing extraordinary things." - Paul Ski, CEO, Rogers Media/Radio Group
"Never make a key decision when backed into a corner under duress. There's ALWAYS a creative solution." - Anthony von Mandl, quoting his father
What a terrific meeting! I thought last year's was the best ever. Now, I must revise that opinion up one year.
Really, my ONLY disappointment was when I asked what the group heads were planning to do to grow top line in the coming year and it seemed like they all agree that 3% up this year is good.
Maybe it is when you're trying to move a behemoth, but I had hoped someone would challenge us to get rates up by getting beyond selling against one another to the same "buyers" and aggressively targeting new media business.
That's what the whole convention was about, and I was wondering if any of them would be so inspired that they'd see more revenue potential as a goal beyond pacing with the economy as a whole.
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable...
3 weeks ago