Monday, May 23, 2011


  • Recently, I went on a sales call with a programmer at a client station and listened as a station rep told a buyer who asked for additional value-added - after reporting that a competing station was offering more free mentions as incentive than "we" were - told the agency, "you know they will promise anything but their track record is that they talk big but don't deliver."

  • Not too long ago a music director reported that a major label promotion rep suggested that he drop a competing label's highest-charting song to make room for something on the promoter's imprint.

So, what else is new?

Of course, these things happen every day, in one way or another.

We're in a very competitive business in difficult economic times, both in our advertising contacts and our music business relationships, so you can't blame folks who aren't incented on necessarily doing things the right way, but on the short-term results they get.

However, doesn't any good business need to be based on solid product attributes which deliver results and relationships built on trust?

How does trashing your competition achieve that?

1 comment:

dennis said...

Which begs a simple question:
"What is ultimate objective?"

Is the advertiser looking for something of 'value,' or just the buyer/agency looking for freebies to make themselves look good?

The word "value" has been bandied around so frequently it means little more than "New & Improved" on a box of Tide.