This online database "perceptual" question was done by an A&O client in a PPM market. Now that they've identified the best marketing prospects for their morning show to email relevant listening appointments in their database, it will be fascinating to a) watch what they do that impacts daily regularity among these folks and b) if PPM is able to pick it up as well.
What percentage of the people in your loyal listener database listen to the radio every weekday morning?
If you managed to get the "lighter" radio users to use radio more regularly, would that have an impact on your cume?
They're in your database. What more can you do to impact their lives on a daily basis?
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
1 week ago