Digital marketing expert and CBC reporter Todd Maffin produced this thought-provoking video "awareness test:"
After watching it, ask yourself what you need to do to get attention and be remembered in this new environment?
Can radio help listeners manage their technology?
Or, will it manage us?
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
5 days ago