Monday, March 07, 2011

Paul Jacobs Goes (A&O Pre-CRS Seminar) Mobile

.. and he was kind enough to bring a video version of Jacobs Media/Arbitron's research project showcasing how constantly drawn we all are to mobile devices, particularly smart phones.

He left us with this advice:

Radio simply must find a way to get into every one of them, and #3 is the way to do it immediately, while we wistfully dream of FM inside 'em at some time in the distant future, perhaps.

For more info, contact Jacobs Media.

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