“Stop promoting your website, send listeners to Facebook where they can interact with you.” -Shelly Palmer
"Least listeners interest on radio station websites: DJ blogs, photos."
- Coleman Insights VPs Chris Ackerman and Sam Milkman
It was reinforcing to see the stats in the Coleman-CMA-CRS research project so closely replicate the national findings revealed Tuesday in A&O’s “Roadmap 2011” perceptual project. When two totally different research projects find the same things you know you’re getting pretty close to TRUTH and FACT.
And, Palmer is an inspiring new media example in his own life and personal career that his advice - designed to shake us out of the status quo - rings as valid as well.
However, it’s important also to remember that what goes between the songs is what defines your brand and commercial radio still makes billions of dollars from commercials, even as listeners also say they want more music and less talk.
So, since the only company who can monetize it if you abandon your website and drive your audience to Facebook is Facebook and telling the voices which humanize your brand and give it a face and a name to stop blogging and podcasting would halt the process of making money and building your brand on your multi-media portal just as radio is starting to grow that new business.
Don’t stop doing these things.
Improve them. Invest in them. Create something great so while the average radio listener sees no value in what the average radio station does, YOUR listener is drawn to your engaging, fresh, entertaining, micro-local, personal, interactive content like a moth to a flame.