tag:blogger.com,1999:blog-8927785.post1834343856091167022..comments2023-09-17T04:20:48.417-07:00Comments on Jaye Albright's Breakfast Blog: Don’t Take This AdviceAlbright and O'Malleyhttp://www.blogger.com/profile/13933457732458275539noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8927785.post-61634506864039795752011-03-21T11:26:45.388-07:002011-03-21T11:26:45.388-07:00We agree with you Jaye--the fact that Country P1s ...We agree with you Jaye--the fact that Country P1s find “DJ blogs” on Country radio station websites one of the least interesting content elements should not be construed as a reason to stop blogging. Rather, stations should recognize that, in general, most listeners do not have a great deal of interest in these blogs as they are currently presented. That may have more to do with the lack of compelling content being offered to date than the medium of blogging itself. In any case, to be effective at deepening the relationship with listeners, DJ blogs must be especially engaging in order to overcome the low level of interest in the concept at present.<br /><br />What we hope our report made clear is this: Country P1s are engaged in many new media activities. The challenge Country radio faces is to make the best use of these new forms to strengthen the relationship with their audience, rather than simply “being on Facebook” or “having a Twitter feed.” Just having DJ blogs on your station website is not drawing your audience closer. As with any tool for engaging an audience, the answer is to make them entertaining or interesting enough to help build your brand.Sam Milkmanhttp://www.colemaninsights.comnoreply@blogger.comtag:blogger.com,1999:blog-8927785.post-88870307786288968512011-03-06T12:02:19.557-08:002011-03-06T12:02:19.557-08:00The bottom line is this: We should spend less tim...The bottom line is this: We should spend less time asking people if they don’t want what we have and more time asking ourselves why we have it in the first place.<br /><br />We should spend less time adding and subtracting shiny widgets to our site and more time providing content that is so magnetic it doesn’t matter what form it comes in, people want it.<br /><br />That’s the difference between a “DJ blog” and a post about something that fascinates and enchants the audience.Mark Ramseyhttp://www.markramseymedia.com/2011/03/do-listeners-want-dj-blogs-on-your-website/noreply@blogger.com