Why might that be? Van Dyke has some recommendations on that too:
How well is terrestrial radio satisfying these needs?
According to Bridge's latest study, not very well.
- Only 24% of the sample were satisfied with the amount of lifestyle information catering to their lives that was offered by their favorite stations.
- While 79% were feeling good about radio's music information offered, there is room for improvement in the area of Twitter communication (59%),
- And...Instant message access to air personalities (52%)
- Yet, the most obvious opportunity for improvement for radio's listener engagement and revenue is building Exclusive Social Networks, or social neworks like Facebook or MySpace for just your station listener community. Only 15% of those responding felt radio was delivering on this front.