Peak Local Performance

What happens when a radio station commits $315,000 in development cash awards for local music?

Click here to see and hear the answer to that question.

The Top 20 are performing in the PEAK Performance Concert Series this Fall. The final three artists will be announced on Monday, November 1 followed by the final showcase and the crowning of the ultimate PEAK performer on November 18 at the Commodore Ballroom.

The 1st place artist will receive $100,500, 2nd is $75,000, 3rd is $50,000, 4th is $10,000, 5th is $5,000 and all 20 finalists will receive $3,500 each in initial artists development funding.

In addition to this, all of this year’s 20 finalists will receive a showcase spot at The Kelowna 2010 BreakOut West Festival presented by the Western Canadian Music Alliance October 21 – 24.

Last year the PEAK Performance Project awarded We Are The City with a grand prize of $150,000. The Left and Bend Sinister received second and third place, respectively.

The $5.29 million PEAK Performance Project is designed to educate, promote, develop and hopefully launch the careers of some of British Columbia’s top emerging artists. It also hopes to foster the province’s music industry and create a sense of community amongst music professionals. In addition to the rigorous six month artist development program and the $315,000 in artist development funding, The Pattison Group of Companies will also contribute an annual media credit of $1,000,000 in support of the PEAK Performance Project by marketing, promoting and advertising the PEAK Performance Project and the participating artists making it the largest individual radio station project in Canada.

The PEAK Performance Project is an initiative of 100.5 The PEAK and Music BC.

What could happen if your station committed a meaningful sum to help grow your local music community?

Hats off to Jim Pattison Broadcast Group/Vancouver for having the courage to go BIG.