tag:blogger.com,1999:blog-8927785.post3704354312362639664..comments2023-09-17T04:20:48.417-07:00Comments on Jaye Albright's Breakfast Blog: 40+% Of Teens Do Not Have A Favorite Radio StationAlbright and O'Malleyhttp://www.blogger.com/profile/13933457732458275539noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8927785.post-26654933285567472922010-10-21T04:41:05.667-07:002010-10-21T04:41:05.667-07:00Upper demos, meanwhile, appear to be trusting radi...Upper demos, meanwhile, appear to be trusting radio and TV more lately.<br /><br />The area showing a substantial gain for traditional media came in the question "Considering sources of information available to you, which one of these do you trust the most?" In both 12-44 and 45+ age groups, Social Networks took a dramatic hit while TV and Radio shot up. (click the link to read the new study from AudioGraphics)Ken Dardishttp://www.audiographics.com/agd/101410-1.htmnoreply@blogger.comtag:blogger.com,1999:blog-8927785.post-58817823286046024602010-10-21T04:28:06.807-07:002010-10-21T04:28:06.807-07:00“A short attention span syndrome is
contributing ...“A short attention span syndrome is <br />contributing to consumers’ inability to stay focused on one medium. Unfortunately, traditional radio has much to lose because of this consumer behavior and as passion for technology increases, affinity or ‘favoriteness’ to radio is deflating.” <br /><br />A panel of 3,822 persons 12-21 years of age was interviewed for the latest phase of Bridge Ratings ongoing study. The panel only included participants who spent at least 30 minutes a week consuming each of the following media: terrestrial radio, an MP3 <br />player, internet radio, a cell phone and social networks.Frank Saxe - Inside Radiohttp://www.insideradio.comnoreply@blogger.com