Wednesday, April 21, 2010

Wiki-Promotion

Anybody's emails that end with a quote like this gets 100% of my attention:
"Without music to decorate it, time is just a bunch of boring production deadlines or dates by which bills must be paid." Frank Zappa

Jay Bedford, PD/MD at 1035 The Eagle, Sydney is that guy and he reports:

I've checked with announcers in other markets and they are also doing it. What's "it"?

When searching for tidbits of info on an artist, when backselling a song or pre promoting an
upcoming selection, many jocks (presenters to use the British term) are going to wikipedia.

You spend a small fortune on web site creation, then we go to wikipedia? Don't get upset. We
go to both. But don't forget wikipedia, it's free and compliments the web site info and the
emails and the faxes and the phone calls!

Just a hint and/or a reminder!

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