I voted this morning in RBR/Harker Research's latest opinion poll and realized that for many of us the best prize of 2010 hasn't been about money at all.
It's been concert tickets targeting Boomers and X'ers on one hand and Millennial girls on the other: Garth Brooks in Las Vegas for our upper demos and Taylor Swift's arena show for teens and their parents.
One demo isn't all that interested in the prize that the other one is extremely rabid about.
Hopefully, someone is working in a garage right now with a band, an amp or two, perfecting some exciting new sounds and songs that will bridge that gap for us, soon.
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
4 days ago