Have you ever wondered how many people in your market are represented by one single diary keeper or meter?
To find the "PPDV" (person per diary value), divide the in-tab sample from any geographic, age, or sex in to the total population of that cell. Do the same with "PPMV," but be prepared to have your hair stand on end.
The result is the number of people each diary represents within that cell.
You'll see WHY one diary keeper is so important to your station and one metered family who happens to listen more than two or three times per day to you is even MORE so.
7 years ago
3 comments:
Ratings are overrated.
Great "jet tour" of ratings! Thanks, Jaye!
Would be nice to see aribtron use the zip codes for everyone the way they have decided to do hispanic radio ratings...I suggest that 15 years ago when we had a problem with ratings on our top stations in State College PA with the old Tele Media....saw problem would not change...there ways are outdated and old. Size of pop not counties should always be weighted more. Just my thoughts...discuss..lol
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