Monday, September 01, 2008

TV Spots: TK Says "I Am QDR," Rascal Flatts, Taylor Swift and Montgomery Gentry Are Next

And, even smarter, the Curtis Media Group station sent out a press release to amplify the impact: WQDR today announced the launch of their new television campaign entitled “We are QDR”. The new campaign is powered by endorsements from several of the most recognized and contemporary Country superstars in Nashville. The first commercial features Showdog Records recording artist Toby Keith telling viewers “I am QDR”. Toby Keith is also a national spokesman for Ford Trucks.

Additional commercials will feature Lyric Street recording artists Rascal Flatts, Big Machine recording artist Taylor Swift and Sony recording artists Montgomery Gentry.
“This is a major statement of the power of WQDR” said Curtis Media Group Senior Vice President and WQDR General Manager, Trip Savery (919-882-3772). “We are flattered to have these Country superstars step forward to provide this level of endorsement.”

Previous television campaigns have featured endorsements from Trace Adkins, Leann Rimes, Clint Black, Lonestar, Billy Currington and others. The new commercials were produced locally in high definition by Whitetree Media.

WQDR Program Director Lisa McKay (919-882-3750) added
“WQDR is one of the most listened to Country stations in America, and we love both our artists and listeners. Anytime an artist like Toby Keith or Taylor Swift offers their personal endorsement, we will be on the first plane to Nashville with cameras in tow.”

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