A&O clients seem to know something that the majority of country stations do not right now.Thankfully, due to smart reaction to fresh, local listener research, Albright & O'Malley clients in both Canada (S2 BBM) and America (Spring ARB) did very well. It all comes down to great execution, of course, and the fact that we are very choosy in the companies we keep (smile). We're so proud of our clients success right now, especially in the face of challenging times.
However, such was not the case for two thirds of the country stations in the top 50 Spring 2008 ARB rated markets, according to the Inside Ratings report (click to download the pdf) just released by Inside Radio's Mike Kinosian.
• More than six of ten (62%) Country stations in our sample were down year-to-year; about one in three (34%) improved; and the remaining 4% were flat.
• Typical gains were +.57 while average losses were -.66
• One of every four declines (25%) was either by one-tenth or two-tenths.
If you're still doing things the way you did six months ago, it's past time to notice that listener tastes are changing and what may have worked for you last year is not going to work as well this fall. If you'd like to know more, contact Mike or Jaye.
We think we have it figured out and our clients' audience share trends have been very gratifying indications of it.
• More than six of ten (62%) Country stations in our sample were down year-to-year; about one in three (34%) improved; and the remaining 4% were flat.
• Typical gains were +.57 while average losses were -.66
• One of every four declines (25%) was either by one-tenth or two-tenths.
If you're still doing things the way you did six months ago, it's past time to notice that listener tastes are changing and what may have worked for you last year is not going to work as well this fall. If you'd like to know more, contact Mike or Jaye.
We think we have it figured out and our clients' audience share trends have been very gratifying indications of it.
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