Monday, September 29, 2008

18-49 Attracts ABC Radio, R&R Chart Explains Why Perhaps You Should Retarget Too

The ABC Radio Press Release
"...To be successful, we must ensure our pipeline is full of new products geared toward serving our advertisers, including more offerings focused on the 18-49 demographic..."

(ABC Radio Networks Names Carl Anderson SVP Programming and Distribution) today reminded me of the above, from the front page of a July R&R. If you target 18-34 and 18-49, it's time to figure out what makes Gen Y tick!

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