In fact, among core country fans, it appears to increase it!
Your listeners are looking for you where ever they use audio media and that change is coming fast:
The national averages, of course, are fascinating but meaningless, really, except as a comparison to your local performance. Are you ahead of/behind the curve on every data point?
There's only one way to know and that is to do local research.
- A&O&B Roadmap 2014
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
6 days ago