In fact, among core country fans, it appears to increase it!
Your listeners are looking for you where ever they use audio media and that change is coming fast:
The national averages, of course, are fascinating but meaningless, really, except as a comparison to your local performance. Are you ahead of/behind the curve on every data point?
There's only one way to know and that is to do local research.
- A&O&B Roadmap 2014
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