Your listeners are looking for you where ever they use audio media and that change is coming fast:
The national averages, of course, are fascinating but meaningless, really, except as a comparison to your local performance. Are you ahead of/behind the curve on every data point?
There's only one way to know and that is to do local research.
- A&O&B Roadmap 2014
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By the end of this decade, 93% of new cars will offer streaming music as part of the built in entertainment system. That’s the prediction of new research out from ABI Research in the UK, which forecasts that global shipments of streaming music enabled automotive infotainment systems will top 66 million by the end of 2019.
The study says that Digital and HD Radio formats will never scale to replace FM, and auto manufacturers will continue to include FM receivers in cars for many years. But listening to FM will gradually be replaced by streaming radio and music services as more and more cars become connected.
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