75% reside the USA and 25% live in Canada Demos were fairly well-balanced, with huge growth in the under-35 cells:
90% called a country station "their first choice."
58% said they spend more than two hours per day with their favorite country station and 33% listened 1-2 hours daily.
72% called themselves very satisfied with their favorite country station. Fewer than 1% said that they are "very dissatisfied" with the country station they listen to the most.
In short: these are passionate fans of country music who use radio heavily.
The national averages are certainly fascinating to ponder, but the real utility of these numbers for A&O&B clients is to compare every data point in the study with their local listener perceptions to spot both problems and opportunities by knowing more about their audience.