W-A-R-P-A-S-T

An axiom of today's marketing is that radio listeners respond to testimonials.

The best place to get them, of course, is by recording every interaction with listeners and as much as possible using real people giving real endorsements of real personalities, benchmarks and positions.

However, sometimes the real people don't sound "real" or believable so it's tempting to write statements for them.

Like:  "... always tells the titles and artists of the songs they play..."

Before putting it on the air, ask yourself "would a real person actually say this?

"I'd been listening all day at work, and ... really makes the day go better..."

Would a real person actually say this?

"Everyone at work agrees....'s new policy of only stopping the music twice an hour is GREAT..."
 

Would a real person actually say this?

"I start my day at 5 am, love the fun of ..... all morning long..."

Would a real person actually say this?

"At our house we all agree...if you don't listen to ..... you're missing something fun...something...dependable...something uniquely (town)..."

Would a real person actually say this?

"....a whole lotta fun and a whole lotta music!"

Would a real person actually say this?

"...more FUN in the morning and most music all day..."

"It's a radio bungeejump at ......  I depend on it."

"  ...... really does stop the music just twice an hour..."

"... LOVE that (brand) music...and I count on ..... to keep me up to date on (town).  .... news is so dependable that they win awards.  So...when .... says something, I take it to the BANK."

"I love the  ..... recipe...fun people you can trust because they really know (town)...reliable news, weather, community service, sports....great music variety, a better selection and long song sets...
"There's always another extra long song set just minutes away..."
"(brand) plays more (star 1)...more (star 2)...more (star 3)...

"... is perfect at work..."
"........the best music means I listen longer.  I'm an all day listener..."
".... makes me want to dance"

Would a real person actually say this?

Seven letters to post on the wall of the studio where you produce station imaging:  WARPAST.