Exactly one year ago, Scarborough research highlighted the fact that what the company calls "heavy" users of radio are significantly more likely to use the Internet as a source for entertainment than Americans who listen to less radio.
90% of Heavy Radio Listeners in Scarborough's research are between 18 and 64 but there are noteworthy generational differences.
Some formats, of course, have no choice in which generational cohort to target, but since country music preferences don't seem to fragment until our listeners get over 55 (see my post on this) and it's possible to target all three demos between 25 and 54, here's another reason to really understand 35-44 and not get drawn too quickly toward under 30!
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
5 weeks ago