Exactly one year ago, Scarborough research highlighted the fact that what the company calls "heavy" users of radio are significantly more likely to use the Internet as a source for entertainment than Americans who listen to less radio.
90% of Heavy Radio Listeners in Scarborough's research are between 18 and 64 but there are noteworthy generational differences.
Some formats, of course, have no choice in which generational cohort to target, but since country music preferences don't seem to fragment until our listeners get over 55 (see my post on this) and it's possible to target all three demos between 25 and 54, here's another reason to really understand 35-44 and not get drawn too quickly toward under 30!
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
4 days ago