Before celebrating the average daily time spent listening of AM-FM radio in 2013 of two hours let's also dig into their archives from the Arbitron days for a historical perspective.
Nonetheless, it's worthwhile just between friends to contemplate the biggest change in radio over the decade:
All of us who create today's "radio" are in a battle against time!
We are in a fight for every minute, every listening occasion, every day of our users' increasingly precious time - by giving them more and better than their other choices.
Or the trendline over the coming years will continue to be a downhill slide.