- The station's unique and superior music, lifestyle and attitude position among all our competition.
- Their commercial load limits and placement, designed to increase usage at the expense of other radio stations our listeners may also use.
- The simplicity and fun of our "big" contest, which features very enticing prizes in contrast to other local media marketing.
- Air personality content, controlled using a content grid to assure that it is consistent and present.
- Personalities, unique in their compelling brand stories and always involved with the local community on the streets, meeting perceived listener needs and solving problems.
Darius Rucker Can't Pick Just One Christmas Film - Rucker loves to take it easy during the holidays after being on the road all year long. One way he winds down with his family is to watch Christmas movies...
1 day ago