Once you decide what your most-important Value Drivers are, it's important to make selling them a priority on the air.
Does all station self-promotion center around just your ratings contest or money-making remotes/community appearances?
A major portion of your promotional inventory and production creative time should be set aside to remind listeners that you know why they pick your radio station from all the available choices.
If you take them for granted, they may take you for granted too.
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
2 months ago