Heard In The Halls

One of the benefits of consulting is that you hear things from some very smart people.

• “Perceptual images are like icebergs and changing them is like trying to melt ‘em with a Bic lighter.”
• "Women 18-34 are the country format’s fastest-growing audience segment.  However, due to the many stations that also target this desirable group their conversion ratio is often weaker than older core demo cells.  Cultivating at work listening loyalty on a consistent basis can cure this problem."

Thanks to two very well-informed researchers who must remain anonymous for being so quotable (and correct!).