Because the customer has a need,
we have a job to do.
Because the customer has a
choice, we must be the better choice.
Because the customer has
sensibilities, we must be considerate.
Because the customer has an
urgency, we must be quick.
Because the customer is unique,
we must be flexible.
Because the customer has high
expectations, we must excel.
Because the customer has
influence, we have the hope of more customers.
Because of the customer, we
exist.
Small wonder it has been an Institution since 1938.
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