Sunday, August 12, 2012

Back To School Is Big

The August report from Big Research:

With school nearly in session, popular categories like Children’s Clothing, Shoes, Health & Beauty Aids, and Electronics are looking UPward over the next 90 days, according to the BIGinsight™ Diffusion Index. In addition, all other categories – save for seasonal Lawn & Garden – are poised for spending increases compared to last month, last year.

It appears that shoppers are maintaining a more optimistic stance this year when it comes to big ticket purchasing over the next six months (which, of course, includes the upcoming holiday season)…compared to Aug-11, purchase intentions are on the rise for computers, autos, housing, furniture, jewelry, mobile devices, major home improvements, and TVs, while digital cameras and vacation travel are relatively flat:

If you can't figure out why I think you'll be interested in these stats, we need to talk! 

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