local affiliate websites and make sure that these network shows aren't replacing the relationship that still provides the bulk of their paychecks and gives them the reach with a direct connection to their listeners which replaces a consistent source of monitization with an unknown and less certain one.
If a national personality's online initiatives ultimately make their listeners stop using "radio" to hear, see, converse with them, what business are they in?
Value Added Plus-Plus: Client Edification Efforts from Both Coasts - When Entercom’s The End in Seattle cut its spot load this summer, it caused quite a bit of talk. As you may recall in addition to lowering their hourly sp...
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