CMT Teaches Us How

Compared to the resources CMA and ACM have CMT does their awards show right, and probably for a lot lower budget than the association ones.  It was the third most-watched awards show in CMT history, with the initial telecast amassing three million viewers, according to the network.

"It was a charmed night for CMT," President Brian Philips told Country Aircheck. "Our superstar-heavy show drove huge wins for the network across the board, and entertained both millions of viewers at home and tens of thousands of fans on the streets of Nashville."

CA reports the awards grew every half-hour and among key demos that included women 18-49, which saw a 6% increase.

Additionally, #CMTawards claimed the No. 1 trending position on Twitter soon after the show began. The show peaked with 5,140 Tweets per minute and more than 500,000 total Twitter mentions.

Phillips says he poured most of his marketing money into the show's product.

Take a quick look at HIS website and compare it to yours the week after you do something amazing and special and learn a few things.

And, of course, as if that's not enough:  there are those rumored Mitt Romney and President Barack Obama out-takes from their show-opener which rumors say are very funny and will probably show up online once the buzz quiets a bit to keep the multiple compelling narratives spreading.

What are you planning this week to make your audience say "WOW?"  Next week?  The week after that?