As part of its ongoing research and membership services initiatives, the Country Music Association just announced results from its recent Music Listening Study (click to read the complete press release).
Country Music fans are avid radio
listeners and doing as much radio listening as ever. Compared to a year
ago, 87 percent of respondents are listening to local Country Radio
stations as much or more, with 18-24 year olds being twice as likely to
listen to more Country
Music than the prior year, driven largely by the appeal of new music genres.
Loyalty is a top influencer for choosing
Country Radio as evidenced by 75 percent of listeners reporting they
have been listening to the same station for years.
car radio is the top source Country Music fans tap for music listening,
fans are also fueling their passion for music online as well.
Every country radio station has a complimentary membership for 2012, thanks to CMA, so be sure to go online and grab this free information and if it raises any questions, any of the A&O team would love to talk with you about it.
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
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