Thursday, August 05, 2010

You Can't Be Too Listener-Focused

There was a time when the conventional wisdom was: 'say you're #1 enough times and you'll be #1.'

No longer.

Social network tribes tell one another what happens to be #1 with them at any particular time, so the process of gaining that "#1 station" reputation comes/doesn't come organically, so that it appears authentic, not just a hype.

You are what you do, what you stand for, not what you SAY you do.

For country listeners, the real #1 is the best songs by their favorite artists. It's next to impossible for a radio station to be bigger than the music.

Of course, it's important to do bigger things than the competition, but even more crucial today is being the #1 listener to the target, one person at a time.

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