It's terrific to see that he discovered Delmarva/Wilmington's info websites for folks who are thinking about buying radio to promote their business. (click to get inspired and learn a few things too)
When I asked Jaime Solis if other broadcasters or newspapers in the market are providing information online similar to WXCY, he told me, “The short answer is no. Most traditional media properties in our area have an online presence, but only a few go beyond posting the phone number of the Sales Manager, or a one sheet with very general advertising information. It’s funny; some of the inspiration to build WXCYMedia.com came from my frustration with not being able to find any radio stations’ coverage map on their own web site.”
Anyone who sells radio will benefit from clicking on their case studies.