Thursday, July 29, 2010

When The Artists Podcast Better Than Radio Does

A lesson in creativity from Lady Antebellum:

Lee Brice’s Top 10 hit “Love Like Crazy” got the star treatment from Lady A today in the band’s Wednesday Webisode. Thanks to Lady A’s clever way with a lyric, the title track to Brice’s debut CD is now a love song to…biscuits and gravy and the gastronomic marvels of the Waffle House menu.

"This is really funny, and I am honored that Lady A decided to tackle my song," Brice said. "I understand that mine is the second song they've spoofed and only two songs in, they've perfected the craft. Hey guys, how about a writing session in the next few weeks?”

“Love Like Crazy” spends its 48th week on the charts this week, making it one of only four titles to spend at least 48 weeks on the Billboard Country Songs chart in the magazine’s 66-year history. On the flip side, Brice co-wrote Garth Brooks’ smash hit “More Than a Memory,” the only song in the chart’s history to debut at the #1 position.

A quick consulting tip from Jaye, for what it's worth, Lady A: yes, "television" is a mass medium and so saying to the audience "some of you" as if you're talking to a group of people is the way most folks have traditionally done things on old media, web video (and radio!) is at best experienced one to one.

Improve your impact and level of engagement by talking to one person. Drop the editorial "we" and stop reminding me that you're talking to a camera, a microphone and a world-wide web.

Talk to ME, never "us."

Don't say "we," say "you."

1 comment:

Todd Wallace said...

I love it when I see someone put an original spin on one of the old basics.

Flowers for the effort!